OUR STORY
OVRLD (pronounced: Overload) is a streetwear label founded by Mohit Thadani, built on the belief that clothing should represent more than just style — it should reflect individuality, perspective, and attitude.
The brand is deeply rooted in heritage. With Mohit’s family involved in the trading of ready-made garments for over 70 years, clothing has always been more than just a product — it has been a part of everyday life. Growing up around fabrics, silhouettes, and the rhythm of the apparel business naturally shaped his interest in creating something of his own.
After completing his post-graduation in Business Management, Mohit decided to transform that lifelong exposure into a brand that blends creativity with culture.
OVRLD takes inspiration from the world around us — the subtle details people overlook, the emotions we experience, and the stories hidden in everyday life. Streetwear became the natural direction for the brand because it allows complete freedom of expression. It is a space where creativity meets identity, where clothing becomes a canvas for ideas.
Each piece is designed with the intention of balancing comfort, individuality, and visual impact. With a focus on modern silhouettes, thoughtful graphics, and attention to detail, OVRLD aims to create pieces that people connect with — not just wear.
At its core, OVRLD is about translating observation into design — turning thoughts, experiences, and inspiration into something tangible.
Because what you wear should feel like an extension of who you are.
Vision
To build OVRLD into a globally recognized streetwear label that represents originality, creativity, and modern culture — creating designs that resonate with people who choose individuality over conformity.
Mission
To create thoughtfully designed streetwear that blends comfort, quality, and creative expression, while building a community of individuals who see clothing not just as fashion, but as a form of identity.